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How Facebook is Killing the Open Web708

Member morrnel private msg quote post Address this user
I read articles on MakeUseOf once in a while. This one piqued my interest.

Author states that since Facebook has 1.4b visitors representing 72% (there's that statistic) of adults, that people are less likely to use the open web and Google's influence dwindles.

I personally use Facebook extensively because I can keep in touch with family and friends since moving to paradise. But I don't use Google less.

Can you have the same organic reach on Facebook as you do on Google?

What say you?
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Site Admin Belew private msg quote post Address this user

No you can't have the same organic reach. Unless you want to limit yourself to only those people who say they use Facebook.
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Top Contributor Steve private msg quote post Address this user
What @Belew said

You're reach is next to useless on Facebook, they want businesses to advertise and so they make it difficult (next to impossible) to have any real organic reach.
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Member rcayeras private msg quote post Address this user
Based on the above, I'm hopeful the volunteer work will de-emphasize facebook and consider other online venues. (I suggested a few, most of which are free - typical small non-profit budget). Regard the wonders of facebook - sending out invitations to all your friends, which is mostly telling people in the group what they already know and are sending to you as well . . .

I may be missing something wonderful, but facebook has yet to get anywhere near the top of my list.
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Member jycmba private msg quote post Address this user
@morrnel - great share!

I know that @Belew avoids social media, but I'd say you can't ignore the significance of Facebook any more.

What was once just a fun little spot to share cat videos and such is now a BIG source of media spending.

Sites like Buzzfeed are being built on social shares.

..and interesting that some companies are going straight to other platforms like Snapchat and Instagram..
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Member tienny private msg quote post Address this user
@Morrnel How do you keep in touch with Facebook? Because I often MIA
Post 6 IP   flag post
Member morrnel private msg quote post Address this user
@tienny, I dialogue with friends and family the same way my wife uses WeChat with her friends and family in China. with few exceptions, I connect with people because I want to keep in touch with at some level. I see someone very close to me like my brother or niece on Facebook, I pick up the phone. My friend's children are growing up in front of me even though 2000 miles away. I especially enjoy Minnesota snowflakes from afar.

I don't look at the ads on the side. Ads in my feed irritate me. Stuff others share I stay friends but un-follow. I buy nothing on Facebook.

Anyone who sends me a friend request, gets a visit whether how well I know them. If the site is not friend/family oriented, I will reject. I had a request by a person I met in LA. His site had nothing to do with his f/f or even his business, but all politics and very offensive for that matter. I have no problem with people disagreeing with my view points but don't be a jerk about it.

I use Facebook much more since moving to San Jose.
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Member jycmba private msg quote post Address this user
Here's a post by Robert Scoble (someone I've followed from the early days of social media - currently 645,917 followers) -

Facebook tips.

1. SHARE three posts from someone else about stuff you are interested in. If it's your friend's kids, you'll see more kid photos. If it's tech/entrepreneurialism, you'll see more of that.

2. Write five original posts about the same topic. You'll see even more of that same topic on your feed. I remember when I wrote about the Napa earthquake. My feed, within 30 seconds, became nothing but earthquake news. Most of the time I write about tech news and post videos with entrepreneurs, so most of my feed is exactly that.

3. Turn off as much privacy as you are comfortable with. Especially let people follow you, instead of friend you. Then post some things to public. You'll find your posts start getting an audience you never knew existed. Most of you are WAY too private. By the way, you can still post to just your family even after you turn on following. Each post has its own privacy.

4. Make sure your bio is up to date and public. Most people don't make it easy to find them. You'll find coworkers and friends start finding you.

5. PUT EVERYONE in either "close friends" or "acquaintance" lists. That makes your feed dramatically better (I've done this on dozens of people's accounts and it always works).

6. Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. If you have friends who never like, never share, never comment, and never post their own things, THEY HURT YOU.

7. Make sure you like, comment, and share other people's items. That teaches Facebook what kinds of things you like to see in your feed.

8. Hide things you don't want to see more of. For instance, I hide almost all selfies, things with quotes, things with memes, things that make me stupider. Funny, now Facebook is showing me far fewer of those things. (Each post has a "I don't want to see this" item in the drop down on right side of each post, which is how you hide things from your feed. I use that every day on many posts and Facebook continues to get better because of that).

9. Unfollow people who are too noisy. Even your real life friends and family. If you put them in lists (you did follow #5 above, right) you can still see all their things by clicking on the list. But your main feed will get dramatically better.

10. Check your event page at least once a month. Make sure you decline things you aren't going to and accept things that you will. That makes those events go viral and helps everyone's calendar out.

11. Check ALL of your Facebook settings once per month and make sure they stay the same. Really important on mobile apps. I find if I delete the app and then reinstall it, all my settings go back to default. Understand each setting.

12. Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services too.

13. Make sure you have at least 10 public posts if you are trying to make friends. Make sure those posts say something about you and your passions. If they are only selfies, don't be shocked when people don't accept your friend requests. (I won't accept ANYONE as a friend if they don't post at least some geeky/business items to public).

14. Don't let people post to your profile without your approval. I find that people who do that usually have crappy content and it almost always is a flag.

15. Make at least 400 friends. People with fewer than that number of friends almost always are crappy at Facebook.

16. If you are going to friend someone with 5,000 friends you MUST have at least 50 common friends first. Why? They can't add more friends and use this as a sort of social proof to make sure you aren't a jerk (jerks generally don't keep that many friends). If you are going to friend a normal person, then you better remind them how you know them and it helps to have at least five common friends first, so they know that you aren't just a spammer.

17. Most content does NOT get to you. If you want to see more from specific people, VISIT THEIR PROFILES at least once a week and engage on their content. Or, even better, put them in a list and visit that list. Lists show all. Your main feed only shows you the most popular stuff from them (and that's not really true, Facebook's algorithms look at a variety of things to figure out what to show you). In general you are only seeing one out of 10 of my posts, if that. So you gotta visit my profile more often to make sure you get it all.

18. On Mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible, but also makes your feed have a few items from your location.

19. Mostly post using Facebook's native tools/apps/web site. Those who repost Twitter into here tend to be crappy at Facebook and engagement. Same with those who mostly use Buffer or other tools like Hootsuite. (@jycmba note: guilty!)

20. Engage in your own comments, as well as those of others. For people like me I look for signs you will engage and not just post. Plus, it helps you learn from others and encourages them to comment, which helps get your posts more reach too.

21. You can reorganize the stuff on the left. I show how I do it in comments, but you on the web version of Facebook you can click little icons next to each item and reorganize them. I put lists up top so I can get to those fast.

22. Treat Facebook like a meal. You wouldn't just serve me pasta with no sauce, right? So, if you only have a feed with your kids photos, that is like pasta with no sauce. You DO have interests other than your kids, right? Same for those who post only selfies. You only interested in yourself? Or those who post only animals. You only interested in animals? Or, those who only post memes. Really? That's what you want to be known for? OK, but I don't need to stay your friend, either. Make sure you make your friends smarter and show that you have a diverse set of interests.

Got any other tips for making your feed rock? Leave them here.
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Member morrnel private msg quote post Address this user
Thanks for sharing!
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Member rcayeras private msg quote post Address this user
@jycmba thanks for the info. I'll reconsider my interest in facebook. In the meantime, I forwarded it to a group - maybe I'll see something more than everyone inviting each other to the same things.

(Whoever said "ignorance is bliss" either lied or was very sarcastic.)
Post 10 IP   flag post
Member jycmba private msg quote post Address this user
I'm definitely not arguing with @Belew that there's a lot of time wasters & time wasting on Facebook.

At the same time I guess the reason why I'm here is to point out that real fortunes are being made there besides Mr. Z.

Let's face it - people are spending a lot of time there. Isn't the first goal of content marketing?

Ok, of course, the real goal of any marketing is turning traffic to sales.

Just like it took a while to figure how to turn Dot Bomb into real money, it's taken a while for folks to navigate the social media waters.

And even both Google & Facebook are constantly tweaking their algorithms!
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Member rcayeras private msg quote post Address this user
Sooner or later, once in a while or often, we argue/disagree with @Belew . . . and everyone and everything else.

And then there are other times we agree.
Post 12 IP   flag post
Member jycmba private msg quote post Address this user
I think it says a lot about this community and @Belew where we feel it's safe to have healthy disagreements - that we can disagree without being disagreeable - and not have to worry whether we'll still be welcome.

Having different opinions is what makes a community vital - so we're not just a bunch of followers, but actively participating in its growth.
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Member tienny private msg quote post Address this user
It's good communicate our agreements and disagreements.
Post 14 IP   flag post
Member rcayeras private msg quote post Address this user
The wonders of brain-storming . . .

My "favorite" memory. Once upon a time, many years ago, a design group was in a meeting to come up with a solution, and the conversation would not start. I could only think of one question. I don't remember the details of that question, other than it wasn't the most intelligent idea I ever thought of. After 60 seconds, nothing better came up and it was still silent - so I gathered my courage and asked it.

There were many comments about how idiotic that question was, but it did start the conversation and new and useful ideas did come up.

Apparently, it is possible for "stupidity" to be the first step towards something intelligent. Probably the same as arguments leading to agreed conclusions.
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Member tienny private msg quote post Address this user
It's good to ask question. Isn't it?
Post 16 IP   flag post
Member jycmba private msg quote post Address this user
@Tienny - that goes back to something I say a lot to business owners who ask my advice "it depends.."

(more on that in a new thread..)
Post 17 IP   flag post
Member jycmba private msg quote post Address this user
Ok, here's the new thread.. How to Ask Better Questions
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