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What Is An Author Platform and Why Do I Need2095

Teacher Winsome1 private msg quote post Address this user

Writing your book is easy, marketing your book is hard. Why? Because most authors approach the process backwards. Book selling is not about writing an amazing books and attracting readers in droves. It is about finding, engaging, and building your audience and writing the book they want. Yes, you read that right, it is not about you, it is about them.
Most authors find this out right before they publish their books. It is that moment of truth when one of two scenarios happen:
1)Submission to a traditional publishing house and rejection because the author doesn’t have a large following
2)Submission to a self- publisher who asks questions about author platform building

It doesn’t matter which publishing route you take, the bottom line is in order to sell books, you need to have an audience. Most authors don’t even know that they needed to do this. When this realization hits most authors, they scramble for the free resources on the Internet. Yes, those free resources that are mostly written by people who have never published and marketed their own books.

An author platform is a complex interaction between business and relationships. The good news is that once your platform is built, it opens up a variety of opportunities. If you build your author platform and your goal is to be a speaker, speaking doors will open. If your goal is to coach, you have already built relationships that attract new clients.
The key to building all of this is to be able to begin the process and stay the course without getting overwhelmed. For most new authors, a website, blog, and email list building are new concepts. Many new authors have no idea how to brand themselves or use social media to build relationships and a sense of community. Overwhelm leads to breakdown and this is why most authors fail at book marketing.

Another complication in this process is that platform building is not a one-size fits all prospect. Delivery is dependent upon your demographic. Your niche audience and social media strategies will be built around your demographic. If you are a twenty something snowboarder, your audience is not the over fifty crowd on LinkedIn. More than likely, you will be targeting Instagram or Snapchat with images that will attract people to your snowboarding platform. Every piece of the platform puzzle needs to be analyzed and approached in a strategic manner.

Without getting too far into what this is all about, there are four main components to making money with your books and they all happen before you before or during the writing process.

1.Planning- This is everything from budget, publishing medium, niche identification, and platform choice.
2.Set- up- this is your web presence. Whether you love or hate the web, the reality is that most of today’s bestselling authors are masters at Internet marketing and you have to be too. They are selling more than books and rocking it all!
3.Communicating who you are- Consistent branding across all platforms and authenticity.
4.Usage- Audience building. Who is your niche audience, what do they want, how do you find out what they want, where you will build your community.

To put those four concepts into perspective, without a plan, nothing works. Without set- up, you will be nowhere. If you are not communicating who you are through branding, no one will know who you are. Without usage, there will be no relationship and community building. Every piece of the puzzle works with another piece to bring it all together into a successful venture.

Are you ready to start selling books or did you write your book for no one?
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Member Nebrgenius private msg quote post Address this user
Thank you for addressing the need to find your audience via social media. I opened a Twitter account six months ago and presently have 1,700 followers to the amazement of my kids. It has given me confidence to write more.
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Teacher Winsome1 private msg quote post Address this user
That is awesome! Yes, I have teenagers on Twitter and many more followers than they have. One of my kids made a remark about not possibly knowing how to use Twitter. When I showed her my followers, she was pretty blown away.

Old folks rule!
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Site Admin Belew private msg quote post Address this user

Congratulations on your progress.

1,700 is nothing to sneeze at. Ahchoo! Um, sorry.

Now if you want 17,000, just do whatever you have been doing 9 more times.

Keep up the good work!
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Site Admin Belew private msg quote post Address this user

Isn't this a problem creatives have been facing since ... well, forever.

Do what I want? Or do what they (the audience) wants?

Isn't this conundrum the same is doing 'pure' art versus 'commercial' art?
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Teacher Winsome1 private msg quote post Address this user
That is an interesting question. I think you are referring in part to artists vs starving artists. Fiction writers are in this situation frequently. Although, the Internet provides them with more creative ways to engage and build a following than ever before.

I mostly work with non-fiction authors. Most of them are writing books to establish themselves as experts. The reasons they are not successful run the gamut from inconsistent messaging to not having a clue how to market themselves. My research has actually shown that most of the people who want expert status are writing books to get more clients. If they had a solid understanding of marketing, they wouldn't need a book to establish themselves.

My programs not only teach how to market books. They are also aimed at marketing programs as well. If you can teach them on a small product, it is less intimidating than saying we are going to revamp your entire business and teach you how to market.

In the case of non-fiction authors, they need to know who their audience is and be able to solve pain points. In order to effectively achieve that, the author needs to have communication with that audience. Often authors write books that do not resonate because the author doesn't really understand the pain point.
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