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|It is worthwhile to make every effort to be as specific as possible when considering your target demographic.
Is there a point where the content marketers becomes so specific that they isolate or even alienate other potential customers.
Average Individual Earnings by Sexual Orientation
Money makes no distinction about who spends it.
Is your target audience too narrow?
Is your target audience too broad?
How can you tell?
This article: LGBT Consumers: What Marketers Need to Know gives a lot of insight not only into this demographic but how you might determine a persona you are wanting to target.
What say you?
Marketers must think differently when reaching out to Hispanics, too!
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